Measure customer loyalty. Act before you lose them.
NPS tells you if customers would recommend you. VozFeed tells you why — with voice responses that reveal what a number never could.
NPS surveys with AI analysis. No apps. No friction.
How it works
Set up your NPS survey
Choose the standard NPS question or customize it. Add follow-up questions to understand the "why" behind the number.
Customer responds via QR or link
Scans the QR, gives their 0-10 score, and leaves a comment by voice or text. No apps, no sign-up.
AI classifies and analyzes
VozFeed automatically detects if they're a Promoter, Passive, or Detractor. Groups comments by topic and calculates your NPS in real time.
You act on the data
See NPS by period, segment, location. Identify what's generating detractors and what's creating promoters.
More than a number
Real-time NPS
Your score updates with every response. No waiting for the monthly report to know where you stand.
The "why" in voice
A customer who speaks gives 5x more context than one who types. You understand what's behind the number.
AI-detected themes
AI groups comments: "service", "wait time", "price". You know exactly what to improve.
Trend over time
Compare your NPS month by month. See the impact of every change you make in your business.
Segmentation
NPS by branch, product, customer type. Averages hide the real problems.
Close the loop
Identify detractors to contact them. Turn a bad experience into a second chance.
What's a good NPS for your industry?
2026 benchmarks by sector
| Sector | Average | Excellent |
|---|---|---|
| SaaS / Technology | 30–40 | 50+ |
| E-commerce | 45–55 | 65+ |
| Healthcare | 38–58 | 65+ |
| Restaurants | 30–50 | 60+ |
| Financial services | 35–45 | 55+ |
| Education | 40–60 | 70+ |
Sources: Sybill, Lorikeet CX, Ringly (2026)
Frequently asked questions
What is NPS and how is it calculated?
Net Promoter Score is a loyalty metric based on one question: "How likely are you to recommend us from 0 to 10?". Those who answer 9-10 are Promoters, 7-8 are Passives, and 0-6 are Detractors. NPS = % Promoters - % Detractors. The result ranges from -100 to +100.
How often should I measure NPS?
Depends on your business volume. For high-traffic businesses (restaurants, clinics), after each visit. For SaaS or services, monthly or after key milestones (onboarding, renewal). Consistency is key to compare trends.
What is a good NPS for my industry?
It varies a lot. Generally, above 0 is positive, above 30 is good, and above 50 is excellent. But the most important thing is to compare with your own historical trend and direct competition, not global averages.
Can I combine NPS with other questions?
Yes. VozFeed lets you add follow-up questions after NPS: free text, voice, Likert scale, multiple choice. The most effective combination is NPS + an open voice question to understand the "why".
How do my customers access the survey?
Via QR code (ideal for physical businesses) or direct link (ideal for sending via WhatsApp, email, or SMS). No apps, no sign-up. Works on any phone.
Want to go deeper on NPS?
Read our complete guide on what NPS is and how to measure it right.
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